BCAA named as one of Canada’s Most Admired™ Corporate Cultures

November 23, 2023, Burnaby, B.C. – BCAA has been named as one of Canada’s Most Admired™ Corporate Cultures in a prestigious national awards program.

The awards program, founded by Waterstone Human Capital, identifies and recognizes best-in-class Canadian organizations for exemplary corporate cultures and enhanced performance, which also sustains a competitive advantage. BCAA is one of several national winners.

BCAA was evaluated across seven key performance areas: Vision and Leadership, Recruitment and Hiring, People Development and Talent Management, Cultural Alignment and Measurement, DEI, Corporate Social Responsibility and Organizational Performance.

BCAA stood out for its focus on people development including training and development programs and being an industry leader for internal promotions. Also, for its recruitment programs and commitment to ensuring its team reflects the rich diversity of the British Columbians BCAA serves.

Other areas noted by judges included BCAA’s open communications with its team members, its focus on diversity, equity and inclusion and its community giving and programs.

Overall, the judges were impressed with the many ways BCAA invests in its team members, Members and customers, and how it holds itself accountable to its corporate Purpose – for giving back more to our people, planet and province than we take.

“Being named one of Canada’s most successful and innovative companies when it comes to how we treat each other and how we get things done is an achievement to feel proud of – and it’s one that all our team members played a part in achieving,” says Eric Hopkins, President and CEO, BCAA. “Thank you to our BCAA team for the many ways in which you contribute to BCAA’s culture by living our purpose and putting our beliefs into action every day.” 

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About BCAA
BCAA (British Columbia Automobile Association) is a purpose-driven Member-based organization delivering peace of mind to our Members and customers across B.C. with proven protection and mobility solutions as one of Canada’s Most Trusted brands in association with CAA (Canadian Automobile Association). With more than one million Members, BCAA serves 1 in 3 B.C. households with industry-leading products and has a long history of keeping our roads safe and giving back in ways that improve the lives of British Columbians and communities throughout our province.

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