Protecting our people and communities is at the heart of building a more prosperous province for all who live here. As well as making our products and services more inclusive for diverse groups, we’re taking more action to support underrepresented organizations through meaningful opportunities to drive value and support community partnerships and organizations.

Showcasing Indigenous Art

This Summer, Evolve E-Bikes partnered with the Squamis Lil’wat Cultural Centre (SLCC) to display Indigenous art on Evolve E-Bikes around Whistler. The initiative featured two Indigenous artists: Chief Ray Natraoro (Ses Siyam), a well-respected artist from Sḵwx̱wú7mesh Úxwumixw (the Squamish Nation); and Redmond Q̓áwam̓ Andrews, a talented young artist from Lil̓wat7ul (the Lil’wat Nation) and SLCC  Cultural Ambassador. Both artists focused on the Spo7ez story, helping to inspire Whistler locals and visitors to learn more about the histories, rich cultures and peaceful co-existence of the two Nations.

Investing in Impactful Organizations

This year, BCAA provided scholarships for Indigenous students at Jelly Academy to upskill in digital marketing training and micro-credentialing. We also sponsored program fees for Ethọ́s Lab students. Ethọ́s Lab is a Vancouver-based innovation academy which fuses Black culture into science, technology, engineering, applied arts, and math (S.T.E.A.M) programming to empower youth.

Throughout the year, we support BCAA team members to learn, and we promote opportunities to donate their dollars and time to local organizations doing powerful work for underrepresented groups. This year’s events included discussing active allyship, destigmatizing disability and a conversation series on Indigenous history and culture discussing what Indigenous means, first contact with Indigenous Peoples, residential schools and the Sixties Scoop.