How BCAA is making an impact

1/2/2025

As a Member-based organization, our purpose at BCAA is to empower British Columbians to Move Forward. It drives us to make BC a better province, not only for our one million-plus Members and customers, but for everyone who lives here.

Our values are the core of our business, so we’re proud to publish our second annual BCAA Impact Report and share the ways we made an impact during 2024.

Our Impact Report holds us accountable for doing the right thing for the province and its people, but it’s not just about what we do at BCAA. Because, together, BC is all of Ours to Protect.

Ours To Protect

“This year we found a simple and effective way to talk about our corporate purpose and all the ways we make an impact. We call it Ours to Protect. It’s really a rallying cry – a way that we'll encourage more people to learn about all the good that we do and to be proud to join us. To protect the place we all call home, creating a better tomorrow for us all. To understand that we all play a part. That together, our province and its people are all of ours to protect. “

Eric Hopkins, BCAA CEO

Our research shows that over 90% of people in BC believe that wildfires are one of the most significant issues facing our province, so Defending Against Wildfires is a major focus of our impact, and the 2024 BCAA Impact Report.

The report explains more about how we’re working alongside organizations like FireSmart BC and the Canadian Mental Health Association, Vancouver-Fraser Branch to build a stronger, more resilient province through prevention, preparedness, support and recovery.

BCAA and Evo's Pride Parade

Our people

BCAA has always been built on the power of people coming together for a shared purpose grounded in protection. Now, part of how we measure our success is everything we do to protect our communities and the impact we make. We wouldn’t generate the impact we do without the commitment and dedication of our Members, customers, British Columbians and our team members.

We see diversity, equity and inclusion as part of the fabric of BCAA. The 2024 BCAA Impact Report dives further into the initiatives that are helping our team members feel safe and valued, no matter who they are, and the steps we've taken to advance inclusion in the workplace.

Our planet

Our goals stretch even further than borders of our province. We always look for ways to improve our impact on the world around us – both through enhancing our products and services and how we operate our business.

BCAA teams are finding more ways to reduce our carbon footprint, from exploring electric vehicles within our Road Assist and Evo Car Share fleets, to reducing emissions and paper usage through more efficient workplace policies.

Our prosperity

For us, success is the prosperity that BCAA’s financial stability creates for people and the province. By protecting our communities, we build a more prosperous province for all who live here.

We’re taking more action to support equity-deserving communities and partner with organizations that make a difference, like Jelly Academy and Ethọ́s Lab.

Learn more about how we're impacting the province, Ours to Protect programs and how our team members are moving British Columbians forward in our 2024 BCAA Impact Report on bcaa.com