Message from the CEO

As a purpose-led organization, our 2023 fiscal year was one of growth, success, and positive impact on the world around us. This year, we formally redefined how we measure success and hold ourselves accountable to our purpose to move British Columbians forward. 

We introduced voluntary targets beyond financial performance and produced our first-ever annual Impact Report to share our progress. I encourage you to get to know us better by exploring the report at BCAA.com/purpose. Targets help us focus on ensuring that everything BCAA does positively impacts our people, communities, the planet, and the equity and prosperity of our province. 

More Services

2023 was a year of growth. We welcomed more new Members and were there for our Members and customers with a growing range of protection and mobility services to move British Columbians forward. 

We looked to the future to consider how BCAA can be there for a younger generation that’s less likely to own a vehicle but still wants to get around and experience life in BC affordably. A new membership option – BCAA GO – launched in the fall, focused on adding value to younger British Columbians through savings on Evo Car Share and on everyday essentials and experiences. 

Respecting our planet 

We continued to expand active and environmentally conscious ways to get around, growing and adding more electric vehicles to Evo Car Share, as well as expanding Evolve E-Bike Share with more B2B and municipal contracts including Simon Fraser University and returning to the Resort Municipality of Whistler. We also welcomed the first electric vehicles to our Roadside Assistance fleet, as we increase support for EV driving Members while at the same time managing the environmental impact of our growing business.

Building and supporting communities

Climate events dominated the year for many British Columbians. From atmospheric rivers and flooding, to snowstorms, to summer drought and one of the most impactful wildfire seasons on record. BCAA was there not just as an insurer but as neighbours and experts, ready to step in and step up for Members, customers, and their broader communities in stressful, challenging times. Our Members and team members boosted our $100,000 corporate donation and together we donated over $227,000 to the Red Cross’s BC wildfire relief efforts.

We are also investing in wildfire prevention through the BCAA FireSmart Initiative – a new partnership with FireSmart BC. This aims to increase wildfire resilience by expanding a program that delivers practical wildfire prevention knowledge and resources to residents and communities across BC. We will continue to explore the full potential of this partnership to tackle wildfire prevention – which is perhaps the biggest long-term challenge facing our province.

People

BCAA was named one of BC’s Top Employers by Mediacorp for a fifth consecutive year, and also one of Canada’s Most Admired Corporate Cultures, which recognizes best-in-class Canadian organizations for exemplary corporate cultures that enhance performance and sustain a competitive advantage. As a people-focused employer, we enhanced mental wellness support for our team members and expanded paid time off to include a second wellness day and a new day for cultural, religious, or spiritual time.

Thank you to our team members for continuing to step up to make a difference to our Members, customers, and communities. I also wish to offer a profound thank you to our Members who are the reason we exist. Thank you for working with us to move British Columbians forward.